A silly but nice commercial
The Rabbids have guests on our set. To tell you the truth, we shot with real children, real light doubles and virtual rabbits that have been added in post-prod.
For a spot like this, mixing real and computer-generated images, we follow a tightly controlled process involving the director, the rights holders, the client, the DP and 3D. A storyboard is created, of which here are a few images:
Then came the shooting. We work with understudies to prepare the set and minimize the children’s time on set.
At last the kids are here, and action!
Meanwhile, the 3D animators work on the CG characters.
Finally, we put it all together, add a bit of color grading and a voice-over, and here’s the result.
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