Your products or services deserve to be promoted at every stage of the customer journey. We design your presentation to make it an effective tool on the Internet, on social networks, on urban screens or at points of sale, in horizontal, square, vertical or multi-screen format.
+ 500 customers have already placed their trust in us from all over the world
Films produced
Motion design
Interviews
Countries covered
BtoB or BtoC, nothing beats a visual demonstration of your products or services. New products, presentation of ranges, reveals, all the details of your offer will be showcased by video.
Video is particularly suitable for unveiling a product or service in an event-based manner. We take into account the broadcasting medium and the viewer’s availability (captive, passer-by, Internet user, etc.) to create a production that will hold their attention. It is an essential medium for commercial conventions.
There’s nothing like product validation by a consumer. Anonymous or known, the consumer will vouch for you. This type of video takes many forms – testimonials – vox pops – unboxing… A user opens, tests and validates. It’s simple, effective and adapts to social networks and the presentation kits of your sales teams.
Video is a powerful tool for capturing attention, promoting a product or service and boosting consumer confidence. It allows you to tell a story, play on emotions and gradually lead the viewer to discover a product from an attractive and impactful angle. Whether it is for a product reveal or a customer review video, each format has a specific objective and must be adapted to the distribution media and the behaviour of the target audience. Careful staging, a dynamic rhythm and a powerful message are the key elements that guarantee the effectiveness of a promotional video.
The reveal of a product is based on a carefully considered staging that aims to captivate the viewer and arouse their interest. When a brand wants to unveil something new, it has to create a truly immersive experience, playing on surprise, emotion and suspense. Video allows this revelation to be orchestrated in an event-based manner, taking into account the context in which it will be broadcast. On social networks, the format must be short and impactful to immediately grab the attention of Internet users scrolling through their news feed. At a sales convention, a more scripted video can be used to make an impression and reinforce the sales teams’ pitch. Music, framing and lighting play an essential role in showcasing the product. A successful reveal should arouse curiosity, make people want to know more and create an immediate connection with the audience.
The effectiveness of a launch video depends on its ability to capture attention depending on the medium on which it is broadcast. A captive spectator, sitting in a conference room or in front of a giant screen advert, will not have the same reaction as an internet user who scrolls quickly on their phone. It is therefore essential to adapt the narrative rhythm, the length of the content and the visual effects to the viewing environment. On a landing page, an immersive video with detailed shots of the product and precise explanations can accompany the user on their purchasing journey. For an Instagram story or a TikTok advert, a short and punchy format, playing on dynamic editing effects, ensures better attention retention. In-store, a reveal video shown on a screen must be designed to catch the eye in a few seconds and stand out from the ambient environment.
Customer reviews on video are a powerful tool for reassuring and convincing consumers. Seeing a genuine user sharing their experience with a product builds confidence and facilitates decision-making. Unlike a written testimonial, a video highlights emotional, gestural and spontaneous elements, which gives more weight to the argument. The effect is even more effective if the customer is shown in a realistic context, using the product in their daily life. This approach works particularly well for product tests, demonstrations and detailed feedback. A video customer review can take different forms depending on the desired objective. The classic testimonial, where a user shares their feelings on camera, is ideal for establishing a close and authentic relationship. The micro-pavement, where several people give their opinion on a product spontaneously, creates a dynamic and credible effect. Unboxing, where a customer discovers a product live, conveys a feeling of excitement and anticipation that stimulates the desire to buy.
A ‘branding’ film can be constructed in different ways, depending on the company’s communication issues. Some formats are documentary-style, with interviews with managers and employees, highlighting the expertise and the human side of the organisation. Others adopt an immersive tone, incorporating aerial footage** (drone), graphic animations and customer testimonials to emphasise the contribution of the products or services on the market. An institutional, interactive video demonstrating augmented reality or animated computer graphics also easily captures the attention of viewers and engages them more directly. The choice of format clearly depends on the communication and the message that the company wants to deliver to its audience.
Videos of customer testimonials are particularly suitable for social networks, presentation kits for sales teams and product sheets for e-commerce sites. On platforms such as Facebook, Instagram or YouTube, they generate engagement and interaction, as internet users tend to trust the recommendations of other consumers more than traditional advertising messages. Including a video testimonial on a product page humanises the brand and provides social validation that can remove any last remaining hesitations a potential buyer may have. During sales meetings, a video highlighting positive feedback from other customers can reinforce what the sales team is saying and support the arguments in favour of the product. Authenticity and spontaneity must be at the heart of this content to ensure its impact.
contact(at)kino.fr
5 rue de Nemours 75011 Paris
