Facebook, Instagram, LinkedIn, Snapchat, TikTok, YouTube: we create the films and animations that will increase your audience and build your followers’ loyalty. Whatever your message, SMM (Social Media Marketing) will enable you to enhance your reputation, develop your brand awareness, identify new prospects or customers, or create traffic for your website or blog.
+ 500 customers have already placed their trust in us from all over the world
Films produced
Motion design
Interviews
Countries covered
Communicate differently depending on the network. Each social network has its own identity. We help you design formats that will appeal to their audience.
Vertical for short-lived content, square for better visibility on social networks, 16:9 or Cinemascope for premium content, etc. Today, a video is often available in several formats depending on the network on which it is to be posted. Before shooting, we incorporate the issue of distribution into the design of your film.
…and boost your position in search engines. Natural referencing is now boosted by videos. YouTube is used by the younger generations as a search engine in its own right. Video therefore has its place in your marketing strategy. It becomes a gateway to your website.
Get noticed on social media. Your video will spread thanks to your followers or friends sharing it. Relevant content will achieve a certain level of sharing, even virality, in the targeted communities.
On social networks, you need to think about what you want to express, but above all about what your potential audience is looking for. Formatting the message in a way that will interest them will be the best way to communicate. Our expertise is a winning asset for your image.
A video optimised for social networks must meet specific criteria in terms of format, duration and narration to maximise its impact. Virality is based on a subtle combination of creativity, adaptation to algorithms and the ability to captivate attention from the very first seconds. Well-thought-out and well-structured content can transform a simple publication into a massively shared phenomenon, thus reinforcing a brand’s notoriety and the engagement of its audience.
It is often said that a video must be short to be effective. In reality, it all depends on the content, the form and the interest of your video. If you provide information or entertainment that is relevant to your audience, you will be able to hold their attention.
Note that the average viewing times on social networks are:
But if your content is relevant and brings something to your community, they may spend several hours watching your videos.
Videos Social Media have become a key element of digital strategies, capturing the attention of Internet users in a matter of seconds and generating a high level of engagement. Their format plays an essential role in their ability to go viral, as they must adapt to the uses of different platforms and the habits of users. A video intended for TikTok, Instagram Reels or YouTube Shorts will favour a vertical and dynamic format, designed to be viewed quickly on a smartphone. Conversely, longer content on Facebook or LinkedIn will adopt a different rhythm, optimised for more leisurely consumption. Each social network imposes its own constraints in terms of duration, resolution and storytelling, forcing content creators to adjust their approach to maximise the impact of their videos.
The viral nature of content depends on several factors, including its ability to elicit an immediate reaction, to provoke an emotion and to encourage sharing. A short, hard-hitting video is more likely to be watched to the end and shared widely. The algorithms of social platforms favour content that captures attention, measuring the completion rate, the number of reactions and the frequency of sharing. A fast-paced edit, impactful subtitles and a strong visual hook from the very first seconds are all elements that help a video spread on social networks. The integration of interactive elements such as questions, challenges or engaging calls-to-action also encourages viewers to interact with the content, thus reinforcing its organic reach.
The video content adapted to social networks varies according to audience expectations and current trends. Educational formats, such as tutorials, explanatory videos and practical advice, are very successful on Instagram, YouTube and TikTok, as they provide immediate value to users. Humorous content, challenges and viral trends are also very popular, encouraging spontaneous sharing and strong interaction. Videos based on testimonials, behind-the-scenes footage or immersive formats help to humanise a brand and establish a more authentic connection with the audience. Personalising the message, adapting it to the tone and expectations of the platform, and creating a smooth and eye-catching edit are all criteria that guarantee the effectiveness of a social media video.
contact(at)kino.fr
5 rue de Nemours 75011 Paris
