Kino provides executive production for your adverts. We work on your adverts to design and produce them or simply to localise them. Our directors, who come from the world of music videos, advertising or cinema, will be able to give your image the assertive character that reflects you.
+ 500 customers have already placed their trust in us from all over the world
Films produced
Motion design
Interviews
Countries covered
Because your company is innovative and your production methods deserve to be showcased, we can help you showcase your expertise with films using the latest innovations in terms of filming or 2D and 3D motion design.
The storyboard is the first stage in the design of an advertisement. It is a visualisation tool that allows the structure of the advertising message to be transcribed into still images. Each sequence is illustrated in the form of sketches accompanied by precise descriptions, indicating camera movements, dialogue and transitions. This document serves as a reference for the production teams and makes it possible to anticipate the technical and artistic needs of the project. Thanks to the storyboard, the directors, the directors of photography and the production teams have a detailed plan that facilitates the organisation of the shoot. This stage is essential to guarantee visual consistency and avoid any improvisation during the image recording process.
Filming is the heart of the production of an audiovisual advertisement. This is when the images are captured, according to the scenario defined in the storyboard. This phase mobilises several skills, in particular those of the director, lighting technicians, camera operators and actors or models featured in the advertisement. Each scene is filmed from different angles in order to have a maximum number of usable takes during editing. Lighting, sets and framing play a fundamental role in the visual aesthetics of the advert. Skilful filming makes it possible to capture striking images that facilitate post-production work and reinforce the impact of the advertising message.
Once the footage has been shot, the video editing phase begins. This work consists of assembling the sequences to create a fluid and dynamic sequence. The editor selects the best takes, adjusts the rhythm of the scenes and synchronises the sound and image to offer an immersive visual experience. The choice of transitions, colour management and the integration of music play a crucial role in the perception of the message. Careful editing captures the viewer’s attention from the very first seconds and maintains their engagement throughout the commercial. This stage is also an opportunity to integrate visual effects that enhance the appeal of the video and help showcase the products or services being promoted.
Graphic animation is a technique increasingly used in advertising production to make content more dynamic and improve understanding of the message. This stage can include motion design elements, 2D or 3D animations, as well as special effects that enrich the visual experience. Animation is particularly useful for illustrating abstract concepts, highlighting a logo or even boosting the transitions between scenes. Thanks to technological advances, it is possible to create interactive visuals that captivate the viewer and make the advertisement more memorable. Animation also makes it possible to adapt the tone of the message by playing with the graphic universe and colours to match the brand image.
contact(at)kino.fr
5 rue de Nemours 75011 Paris
