When it comes to people and their environment, it’s often easier to ‘show’ than to ‘tell’. Your commitment depends on that of your employees. Highlighting their actions and their repercussions via video addresses both hemispheres of the brain. You communicate through facts, but also through emotion and sensitivity.
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Video is a communication tool that can help you to highlight your HR policy, your training initiatives and your HSE or CSR initiatives.
Promote your actions internally so that your employees are aware of the company’s policy and actions.
Promote your actions outside the company to make your commitment one of the key elements of your employer identity.
Video is not just a means of communicating your actions after the event. Above all, it is a powerful and effective means of communicating your messages. CSR policy is at the heart of today’s business model. It’s vital to give the company a new sense of purpose and to involve employees in a project. Communicating about your actions helps to raise staff awareness of these issues and make them a vehicle for this commitment. All stakeholders can be reached via social networks. You then integrate video as a positive business element, a business that brings value to the entire ecosystem.
Because people are the essential element of a company, let’s affirm your values and present your actions with images and sounds that will ring true and reach their audience.
Corporate video is a powerful communication tool that enhances a company’s image both internally and externally. It helps to establish a strong corporate culture, motivate employees and convey shared values within teams. When used properly, it fosters a sense of belonging, improves transparency and strengthens internal cohesion. In an external context, it becomes an essential lever for promoting the brand to customers, partners and potential candidates. With engaging, authentic and impactful content, a company can establish its credibility and stand out from the competition by projecting a dynamic, modern image.
Internal communication is a key issue for any company wishing to unite its employees and create a motivating working environment. Video helps to humanise messages and convey a clear vision of the organisation’s objectives and values. A format such as the corporate film or the welcome video facilitates the integration of new employees by offering them a rapid immersion in the company’s culture. Highlighting testimonials, internal events or collective successes strengthens the sense of commitment among teams and fosters a positive working climate. An internal web series or interactive videos can be used to present training courses, explain processes or share strategic developments in a fun and engaging way. By highlighting the recognition of talent, team performance and internal initiatives, the video becomes a driver of motivation and belonging.
Externally, video plays an essential role in the promotion of the brand and its activities. A company that knows how to use this medium to communicate effectively improves its visibility and strengthens its reputation with its customers and partners. A corporate video highlights the company’s commitments, innovations and values, thus helping to build a coherent and attractive image. Short, dynamic formats, adapted to social networks, quickly capture attention and encourage engagement. Well-designed content can show what goes on behind the scenes of a company, feature testimonials from employees or share highlights that create an emotional connection with the audience. Customer testimonial videos provide additional credibility by highlighting the impact of products or services through authentic feedback.
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