Walls of images, multi-screens, interactive terminals, giant projections on buildings, water walls, live productions, recordings… We work on all types of events, commercial conventions, shareholders’ general meetings, trade fairs…
+ 500 customers have already placed their trust in us throughout the world
Films produced
Motion design
Interviews
Countries covered
Beyond its festive, rallying or surprising aspects, the primary function of an event will always be to convey your message. There are several ways in which images and sound, and the conditions in which they are broadcast, can reach your audience.
How to create a story or become part of a corporate narrative. Our teams can help you create an environment and a common thread. Our films will fit into and complement your scenography.
How to create a story or become part of a corporate narrative. Our teams can help you create an environment and a common thread. Our films will fit into and complement your scenography.
Together, we’ll look at the best way to reuse the films created for the event by distributing them in their original form or in a modified form on your company’s intranet and social networks. The event succeeds in going beyond the initial audience and becomes a wider vector of communication.
Extending the event to those who attended and expanding the audience afterwards will increase the ROI of your operation. A film can be used to summarise the main messages and remind participants of them. It will engrave memories in people’s minds and help spread the information to a wider audience.
An event video is much more than a simple communication medium. It allows you to immortalise a powerful moment, convey an atmosphere and leave a lasting impression on the public’s mind. Thanks to well thought-out staging and controlled storytelling, it becomes a strategic tool for captivating the audience, generating emotion and prolonging the impact of the event well beyond its duration. The use of storytelling allows the narrative to be structured around key moments that leave a lasting impression, while working on the emotions encourages viewer engagement. A successful event video is more than just raw footage; it must convey the energy, values and messages that the company or organisation wishes to convey. By exploiting the full potential of this format, it is possible to widen the audience and extend the communication well after the event, by distributing the content across different channels.
Storytelling is a fundamental element in the creation of an impactful event video. It’s not simply a question of filming sequences, but of constructing a narrative that gives meaning and creates a captivating thread. An event can be told from different angles: a gradual immersion that plunges the viewer into the heart of the action, a focus on the testimonies of participants to humanise the content, or a more institutional approach that highlights the company’s values and ambitions. By working on an engaging introduction, a fluid sequence and a memorable conclusion, an event video can capture attention and make people want to find out more. A well thought-out narrative helps to convey a clear, structured message, making viewing more enjoyable and stimulating audience support. The art of storytelling is to play on emotions and authenticity to make the content more powerful and unforgettable.
Emotion is a powerful vector for engagement and memorisation. A well-produced event video must be able to convey to the viewer the unique atmosphere of the event, whether it’s a trade show, a seminar, a product launch or a conference. To achieve this, it is essential to take care with the staging, playing with the camera angles, the lighting and the rhythm of the editing. The addition of an immersive soundtrack, slow-motion sequences to highlight key moments and close-ups of participants’ reactions reinforces the emotional impact of the video. Spontaneous testimonials and interviews add a human dimension, creating a direct connection with the audience. The aim is to immerse the viewer and let them feel the enthusiasm and energy of the event, making them want to take a greater interest and get involved. A well-controlled emotion arouses curiosity and makes it easier to share the content, amplifying the video’s reach.
A well thought-out video is not limited to the participants present at the event, it can reach a much wider audience by being broadcast on different channels. Publication on social networks is one of the most effective ways of maximising visibility and reaching new viewers. By adapting the video to the specific features of each platform, it is possible to target specific audiences and increase engagement. A short, dynamic and subtitled version will be perfectly suited to Instagram and TikTok, while a longer format with detailed testimonials will find its place on YouTube and LinkedIn. Integrating video into a newsletter or website can also capture the attention of a professional audience and give content a second life. Strategic distribution, combined with sponsored campaigns and organic sharing, guarantees greater visibility and an optimised return on investment.
The impact of an event doesn’t have to stop when it’s over. A well-used event video can prolong engagement and maintain public interest long after the event is over. Publishing extracts on social networks, integrating the video into blog articles or including it in internal or commercial communication materials will maximise its reach. A post-event video can also be used as a teaser to promote a future event, highlighting the key moments and highlighting the experience of the participants. This creates a sense of anticipation and encourages the public to take an interest in future events. A company that knows how to capitalise on its audiovisual content extends the life of its message and strengthens its credibility by reaffirming its expertise and commitment in its field.
contact(at)kino.fr
5 rue de Nemours 75011 Paris
