Today’s consumers want to know about your products, but they also want to know how they are made. Traceability, reliability, know-how… in every field, people want to be reassured about your ability to produce in compliance with norms and standards. Video can help you communicate on this subject.
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Because your company is innovative and your production resources deserve to be showcased, we can showcase your expertise with films featuring the latest innovations in filming or 2D and 3D motion design.
If your customers choose you, it’s also because working with you guarantees that they’ll stay at the top of their game thanks to innovative, constantly evolving processes. You can show them through images that you know how to support them as they develop their business. This is true if you sell finished products. It’s even truer in a BtoB business where you act as a subcontractor.
If your products are the best or the most reliable, it’s also because we can rely on your know-how. The added value of your experience and that of your employees is an important factor in economics. And yet it’s something that is rarely highlighted in figures or graphs. This is where images come into their own.
Your company has invested in modern, efficient production resources. But you still need to let your customers know about it. Showcasing your production site in an attractive video will reassure your customers and prospects.
Transparency is a key consumer demand, which is reflected throughout the production chain. Where do the raw materials come from? Who makes the products? Where and how? These are all questions that will be all the easier to answer, via video, because consumers are not content with statements; they demand proof, which images can provide.
A corporate film is commonly defined as a video that promotes the image, values and activities of a company or industrial group. This type of audiovisual content is mainly used to enhance a brand and communicate with a target audience, ranging from employees to customers, business partners or investors. Unlike the advertising format, which is used to promote a product or service directly, the corporate video positions the company, its know-how, its commitments and its vision for the future. Produced with care and professionalism, this communication medium is perfectly in tune with a company’s digital or events strategy to assert its identity and stand out from the competition.
A corporate film is a real communication tool for raising your profile and your brand image. In just a few minutes, it describes the company’s raison d’être, its history, its expertise and its ambitions. This dynamic format quickly captures your audience’s attention thanks to fluid editing, striking visuals and an engaging voiceover. A well-designed video conveys a professional image that lends credibility to the company in a world where image is paramount in the decision to buy and in building customer loyalty. It also helps to promote the company’s fundamental values, such as its commitment to sustainable development, innovation and the human and social dimension.
Disseminating corporate video content to establish a company’s position in its market and improve its digital referencing is part of the context of successful platforms such as YouTube, LinkedIn, Facebook and Instagram, which have made video one of the most watched and shared formats on the web. By publishing a corporate video that is optimised for search engine optimisation (SEO), a company can increase its visibility exponentially, reach a wide audience, attract qualified traffic to its website and optimise its ranking in Google search results. Attractive video content, built around relevant keywords and subtitled to maximise engagement, captures interest and encourages interaction with the target community. The corporate film integrated into a digital marketing campaign stimulates the interest of Internet users and offers them an immersive and engaging presentation of the company.
A corporate film is a real communication tool for raising your profile and your brand image. In just a few minutes, it describes the company’s raison d’être, its history, its expertise and its ambitions. This dynamic format quickly captures your audience’s attention thanks to fluid editing, striking visuals and an engaging voiceover. A well-designed video conveys a professional image that lends credibility to the company in a world where image is paramount in the decision to buy and in building customer loyalty. It also helps to promote the company’s fundamental values, such as its commitment to sustainable development, innovation and the human and social dimension.
Disseminating corporate video content to establish a company’s position in its market and improve its digital referencing is part of the context of successful platforms such as YouTube, LinkedIn, Facebook and Instagram, which have made video one of the most watched and shared formats on the web. By publishing a corporate video that is optimised for search engine optimisation (SEO), a company can increase its visibility exponentially, reach a wide audience, attract qualified traffic to its website and optimise its ranking in Google search results. Attractive video content, built around relevant keywords and subtitled to maximise engagement, captures interest and encourages interaction with the target community. The corporate film integrated into a digital marketing campaign stimulates the interest of Internet users and offers them an immersive and engaging presentation of the company.
A corporate film is not just for the outside world. It is just as much an internal communication tool that creates links between teams around a shared vision. Broadcast at seminars, strategy meetings or training courses, it conveys the company’s key messages to its employees in a clear, hard-hitting way, and inspires support by taking stock of current projects, successes and future prospects. This type of atmosphere can also be used in return recruitment, to demonstrate career prospects, tell people about the employees, or remind them of the company’s values. A good corporate video helps to attract new talent by giving them an authentic view of their future working environment and the company culture.
A branding film can be made in different ways, depending on the company’s communication challenges. Some formats are documentary-style, with interviews with managers and staff highlighting the expertise and people within the organisation. Others adopt an immersive tone, incorporating aerial footage**,** (drone), animated graphics and customer testimonials to highlight the contribution of products or services to the market. A corporate, interactive video, featuring augmented reality or animated infographics, also easily captures viewers’ attention and engages them more directly. The choice of format clearly depends on the communication and message that the company wants to deliver to its audience.
A corporate film adds value by enhancing the company’s professional image. A well-produced corporate film, with an effective narrative, is likely to establish the brand’s credibility with customers, partners and investors. Showcasing specific expertise, highlighting successes and telling your story in an authentic way: this is the basis for a bond of trust and image that is vital to maintaining with your audience. Smooth audiovisual communication allows you to position yourself as an expert in your field and stand out from your competitors. A hard-hitting corporate film makes a real contribution to the company’s sales drive, by being used as a tool at trade meetings, forums and conferences to illustrate its strategic message and make it easier to convince your audience.
This type of video content is part of a multi-media communication strategy, where it is distributed across several channels to maximise its impact. It can be featured on the home page of a website to attract and capture the attention of visitors and create a positive first impression. Shared on social networks, it encourages engagement and virality through sharing and interaction with the online community. As part of a sales presentation, a corporate film enriches the dialogue with prospective customers by giving them a visual image of the company’s assets. In the context of public relations, showing a corporate film at conferences, trade fairs or professional events helps to establish a brand image in front of a wider audience. Using this format across several channels ensures that the return on investment is optimised and that the film is disseminated.
Producing a corporate film requires technical skills and knowledge of audiovisual communication to ensure that the work is meticulous and effective. The agency supports the company at every stage of the production process: from script to editing, incorporating a strategic vision and solutions tailored to the project’s requirements, with meticulous photography, animation and customised sound design. Good storytelling and appropriate staging are essential levers for engaging the viewer and getting the message across as effectively as possible. Teaming up with a recognised film-maker brings in an outside perspective and a creative approach that will help to raise the profile of your company.
Corporate films are a powerful tool for boosting a company’s communications and reinforcing its position in the market, by enhancing its brand image, developing its online visibility and creating a relationship of trust with its target audiences. When properly integrated into a digital and events strategy, it becomes a real lever for growth, winning over customers, employees and partners. Thanks to the right rhythm, careful direction and a hard-hitting message, a corporate film can help you gain a lasting competitive edge while making a lasting impression with modern, engaging communications.
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